Web-based content, concepts lead recovery By OUYANG SHIJIA | China Daily | Updated: 2021-01-07 09:40 Share Online celebrities, or
wanghong, present livestreaming shows during the 2020 China Yiwu Network Broadcast and Short Video Industry Expo held in Yiwu, Zhejiang province, in September. [Photo by Yang Meiqing/For China Daily]
Monetizing operations, expanding audiences chief objectives of marketing firms in post-coronavirus economic revival
Ms Yeah, a Chinese influencer famous for videos in which she cooks up dishes using everyday office supplies and equipment, has made a name for herself on online platforms, where she has over 10 million subscribers.
The 26-year-old, known by many as the office chef , has made a wide range of elaborate meals at her office desk, ranging from Sichuan-style hotpot to giant potato chips. She has in effect taken the concept of a business lunch to a whole new level.