Fosun Fashion Group Forms Strategic Alliance with Baozun, Activation and Other Industry Partners to Capture Untapped Potential in Luxury Sector
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Fosun Fashion Group is a global luxury platform owning Lanvin, Wolford, St John and Caruso
Baozun is China s leading brand e-commerce service partner and Activation Group is China s leading integrated marketing solutions provider
With more than 50% of global luxury purchases expected to come from Chinese consumers by 2025, the strategic alliance formed to maximize partners brand operation, omni-channel, marketing and financial expertise
Baozun and Activation both become minority shareholders in Fosun Fashion Group
HONG KONG and SHANGHAI, April 28, 2021 /PRNewswire/ Fosun Fashion Group (Cayman) Limited ( Fosun Fashion Group or
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