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Kia enjoys increase in city car sales
Posted : 2021-07-20 08:31
By Baek Byung-yeul
With drivers preferring larger vehicles these days, city cars have continued to lose their presence in Korea s car market. However, Kia is actually enjoying increased sales of its city cars, the Morning and the Ray.
A Kia representative said Monday that the Ray is especially attracting more drivers as the company has added more safety and convenience features to meet consumers needs. We believe that the reason the sales of the Ray have increased is that Kia has been improving various safety and comfort features. Also, the fact that the Ray is convertible into a camping car is increasingly appealing to consumers, who want to enjoy car camping, the Hyundai Motor Group representative said.
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