Google s New Ecommerce Chief Lays Out An Ambitious Plan To Win In Online Shopping forbes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from forbes.com Daily Mail and Mail on Sunday newspapers.
Google fuels online shopping with Lens, AI, and Shopify
As part of its I/O 2021 keynote today, Google talked about online shopping and the ways it is boosting this experience for both merchants and shoppers. Among other things, the company introduced its Shopping Graph, a dataset ‘enhanced’ using artificial intelligence to monitor a variety of constantly changing parameters, ensuring shoppers can find products they’re looking for in real-time.
According to Google, it has more than a billion instances of people shopping online every day. Shopping Graph, the AI-enhanced dataset, is a key aspect of this; it keeps taps on things like sellers, brands, products, reviews, inventory data, and product details, all of which are constantly changing, the company notes.
Published May 18, 2021
Andrew Hutchinson
Content and Social Media Manager
With eCommerce on the rise, fueled by the various COVID-19 lockdowns and mitigation measures around the world, virtually every online platform is now working to align with this shift, and facilitate new shopping processes to help connect consumers with the most relevant recommendations and offers.
And Google is arguably in the best position to facilitate such. With connection to the broadest network of websites, including eCommerce sites and listings, Google is in prime position to provide the most relevant product comparisons, the most in-depth review listings, and help consumers in their eCommerce journeys.
Meghan Markle cemented her status as a fashion icon when she joined the Royal Family, but since moving to the US, she s setting new trends - with her garden furniture.
Clothing and jewellery brands favoured by the Duchess, 39, often see her items of choice sell out within hours of her wearing them in public, and it appears the Markle Sparkle is spreading to interiors.
Last week the Duchess of Sussex, 39, announced she is releasing a new children s book on June 8 called The Bench, inspired by a poem she had written for Harry on Father s Day the month after their son Archie, now two, was born.