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The Marketoonist provides some perspective on what consumers really care about For the third time, the answer is “no.” When asked if forum links work as a link-building method, Google’s John Mueller answered succinctly: “no.” This question was addressed in 2014 and in 2018, but here it is in the new decade. In all likelihood, links in forums are nofollowed, and they’re almost certainly not going to be as valuable as natural links. Do customers really care what you do to gain their attention? “All of this corporate research shopper decision trees, category management decks, and the like can be valuable. But followed too closely, they can lead to marketing myopia,” said Marketoonist creator Tom Fishburne, “Consumers don’t think about brands nearly as much as the marketers of those brands think about the brands.”

New yorkUnited statesPalo altoSan franciscoKellen browningBarry schwartzEli schwartzEric bahnJohn muellerTom fishburneRichard nazarewiczGoogle john muellerGeorge nguyenRandy warnerNew york timesThird door media inc