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Roku Frees Up First-Party Data For Demand-Side Platforms - 06/12/2024

Google TV network lets advertisers get spots within free FAST streaming content. Google Ad campaigns can extend to YouTube as well.

AstroYogi, Indias leading online astrology platform, has become the Official Astrology Partner for the highly-anticipated movie Mr and Mrs Mahi starring Bollywood heartthrobs Janhvi Kapoor and Raj Kummar Rao. The film celebrates the themes of purs

/PRNewswire/ -- Greenspring Media, publisher of Midwest Home magazine, has launched the fourth annual Midwest Home Design Awards to recognize the best of the...

Netflix announced on Wednesday that its ad-supported tier has reached a milestone of 40 million global monthly active users, marking a substantial increase from 5 million users a year earlier. This surge signals the success of its strategy to attract new users with a more affordable plan. The growth in subscribers comes amidst heightened competition…

Netflixs ad-tier plan costs $6.99 per month, compared with monthly plans of $9.99 from Warner Bros Discoverys streaming service Max and $7.99 for Walt Disneys Disney+. Last month, Comcast-owned streaming service Peacock said it would raise prices of its plans, that would take its ad-supported plan to $7.99 per month.

Netflix also said it will launch an in-house advertising technology platform by the end of 2025, in a bid to offer clients new ways to buy ads and better engage with users.

Netflix launched its cheaper ad-tier plan in many countries last year which now has grown with more users signing up for the plan.

Netflix said on Wednesday its ad-supported tier has reached 40-million global monthly active users, from 5-million a year earlier, a sign that its push to attract new users with the cheaper plan is paying off.

Netflix sees a surge in ad-supported tier adoption, with global monthly active users reaching 40 million. The strategy to attract new users with a more affordable plan is successful amid fierce streaming competition.