Cheerios calls on consumers to ‘bee’ friendly and plant sunflower seeds Nestlé Cereals has launched a campaign that offers shoppers mini boxes of sunflower seeds when they purchase a pack of the better-for-you cereal in a bid to protect the UK’s dwindling honey bee population.
According to the breakfast cereal giant, the offer of the seeds – which are posted directly to consumers’ doorsteps – are designed to raise awareness of the challenges currently facing the bee population. It prompts Brits to plant the seeds to help supply bees with vital feeding grounds they need to flourish in the wild.
The campaign is aligned to the popular cereal brand’s purpose to ‘create more positive energy in the world’ and follows the launch of a new visual identify in February. The new look feature modern and fresh artwork to amplify Cheerios’ simple goodness.