The Edition
Shahudha Mohamed
09 December 2020, MVT 08:55
Tourists arriving at Velana International Airport after Maldives reopened its borders on July 15. PHOTO: MIHAARU
Shahudha Mohamed
09 December 2020, MVT 08:55
In conjunction with the reopening of Maldives’ border, Visit Maldives is conducting two visibility campaigns in the Southeast Asia region, named FreakOut and Travel+Leisure Southeast Asia.
According to Maldives Marketing and Public Relations Corporation, the FreakOut is a digital campaign specifically for the Malaysian market, focusing on the middle early careers, young families, and Muslim travelers within this region.
The campaign included group-specific oustream In-Article Video Ads, Native Rich Media and In-Feed Content on online portals to attract tourists. The cumulative reach included a total 5,068,532 impressions, MMPRC said.
The Edition
Shahudha Mohamed
Tourists arriving at Velana International Airport after Maldives reopened its borders. PHOTO: MIHAARU
Shahudha Mohamed
11 December 2020, MVT 11:47
Visit Maldives further broadened the ongoing global advertising campaign with CNN to promote the destination as one of the safest destinations for vacation amid the COVID-19 pandemic.
Initially launched with the reopening of the borders, Maldives Marketing and Public Relations Corporation (MMPRC) stated that the main objective of the campaign is to keep Maldives as the top-of-mind destination for travelers on a global scale through digital and online components such as TV commercials, vignettes and digital display banners on the CNN homepage.
The Edition
Shahudha Mohamed
15 December 2020, MVT 09:22
Tourists disembark from a Qatar Airways flight after arriving at Velana International Airport. PHOTO: NISHAN ALI / MIHAARU
Shahudha Mohamed
15 December 2020, MVT 09:22
Maldives Marketing and Public Relations Corporation (MMPRC) revealed, on Monday, that Visit Maldives is participating in the Travel Meet Asia series, along with various industry partners.
Travel Meet Asia is a four-part virtual travel roadshow organized by ITB Asia, focusing on different parts of the continent, including South Asia, Southeast Asia, Mice and Corporate, and Northeast Asia.
According to MMPRC, the first part of the roadshow, Travel Meet Asia - South Asia, is an exclusive venue to meet buyers and sellers from this region and obtain valuable business opportunities.
The Edition
Mariyam Malsa
Tourists arriving in Maldives following the reopening of the border. PHOTO: NISHAN ALI/ MIHAARU
Mariyam Malsa
07 December 2020, MVT 20:05
Visit Maldives announced the launch of a digital campaign with Zomato for the Middle Eastern region on December 1.
Held in conjunction with the ongoing Rediscover Maldives initiative, the two-week campaign with Zomato is intended to utilise the platform’s audience of over 500,000 users to increase brand awareness and promote Maldives as a tourist destination.
Zomato will conduct an ‘Order and Win’ campaign in which users with the highest basket value or frequency of orders would be qualified for a lucky draw to win a trip to Maldives.
Visit Maldives further broadened the ongoing global advertising campaign with CNN to promote the destination as one of the safest destinations for vacation amid the COVID-19