Elle Hill
CEO of industry consulting firm Hill & Co.
While many bemoan 2020 as a year they would like to forget, the challenges 2020 laid at our doorstep created the necessity to reimagine almost everything about the way we do business proving that necessity is the mother of invention. The consumer’s needs, wants and buying behavior rapidly changed. B2B and B2C businesses rapidly executed digital transformations to show up where the world works and shops: online.
These seismic pivots were not temporary. Consumers embraced the convenience of shopping online, click-and-collect, virtual appointments. Businesses discovered how much of the corporate buyer’s journey happens online, long before a meeting which can just as easily be a [Microsoft] Teams or Zoom call. My predictions for 2021 are a result of the trends we have observed during 2020.
Three industry insiders share their predictions for the diamond and jewelry trade in 2021.Elle Hill CEO of industry consulting firm Hill & Co. While many bemoan 2020 as a year they would like to forget, the challenges 2020 laid at our doorstep created the necessity to reimagine almost.