Havas Media Group launches Meaningful Marketplaces
The initiative will ensure a more equitable share of investment in trusted news, as well as content providers and creators from minority and under-represented groups Delhi, May 06, 2021
Havas Media Group has announced the launch of Meaningful Marketplaces, a new way of investing in trusted news sources and minority-owned and operated media.
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Built from a consumer-first perspective, Meaningful Marketplaces provide a direct connection to trusted, influential, and engaging media curated by humans and never machines. Havas Media Groupâs full roster of clients will have access to this new offering globally.
Havas Media Group launches Meaningful Marketplaces Built from a consumer-first perspective, Meaningful Marketplaces provide a direct connection to trusted, influential, and engaging media curated by humans and never machines by
Updated: May 5, 2021 3:22 PM
Havas Media Group announces the launch of Meaningful Marketplaces, a new, more impactful way of investing in trusted news sources and minority-owned and operated media. Built from a consumer-first perspective, Meaningful Marketplaces provide a direct connection to trusted, influential, and engaging media curated by humans and never machines. Havas Media Group’s full roster of clients will have access to this new offering globally.
Meaningful Marketplaces offer an immediate reduction in sell-side fees for media partners, giving them a more equitable share of investment and greater opportunity to invest in content and creators. Under this ecosystem, advertisers have a guaranteed brand-safe
Harmony between social and programmatic can be rare. However, the teams behind the channels often have the same goal: delivering the best media experience to engage customers and drive purchase intent.
Havas Media Group (HMG) announced that it has formed a partnership Spaceback, the social display platform, to bring the creativity of social advertising to programmatic on a global scale.
This partnership will allow marketers to distribute social experiences using programmatic infrastructure, adapting any posts from across the major platforms in just a few seconds. This will benefit clients as the agency begins to integrate social and programmatic.
By capitalising on the effort and investment put into messaging and creativity for social and translating it across programmatic, this partnership changes that. Programmatic activation increases the scale of paid social investment, benefitting from real-time engagement insights and amplifying high-impact units at speed across display and