June 9, 2021
Summer fruit season is in full swing, but Stemilt is looking ahead to early August and a quick start to the new apple season with the return of Rave brand MN55 cultivar apples. The Honeycrisp-MonArk cross has unique early harvest timing in the three regions it currently grows in. This allows retailers to ignite their apple categories with ads starting in mid-August. Stemilt marketing director Brianna Shales and communications manager Katie Harmon discussed the category impact that Rave apples enjoy during a special edition of Fast Facts The Cast.
According to Nielsen scan data, Rave was the No. 4 club apple nationally during the first six weeks of the apple season from early August to mid-September 2019. The 2019 crop of Rave was the largest volume crop since the apple’s introduction in 2018. Rave apples accounted for 5.9 percent of club apple volume and 6.2 percent of sales with a $2.13 per pound average retail.
2021 Young Apple Leaders selected
The U.S. Apple Association (USApple) announced yesterday its class of 2021 Young Apple Leaders (YALs). Fifteen accomplished and aspiring young people were selected by the organization to join with, and learn from, USApple leaders and mentors throughout the year.
The 2021 Young Apple Leaders include:
Ben Bresler, Packaging Corporation of America, Towson, MD
Bryce Bauman, Bauman Orchards, Inc., Rittman, OH
David Brugato, Pacific Coast Fruit Company, Portland, OR
Carole Coburn, AgroFresh, Grand Rapids, MI
Matt Dykstra, Riverridge Produce Marketing, Sparta, MI
Kyle Eggers, TreeTop, Selah, WA
Sonia Estrada, Bear Mountain Orchards, Aspers, PA
Jeff Givens, Fruit Marketing Growers Association, Newcomertown, OH
February 10, 2021
The U.S. Apple Association announced its class of 2021 Young Apple Leaders. Fifteen accomplished and aspiring young women and men were selected by the organization to join with, and learn from, USApple leaders and mentors throughout the year.
Ben Bresler, Packaging Corporation of America, Towson, MD
Bryce Bauman, Bauman Orchards Inc., Rittman, OH
David Brugato, Pacific Coast Fruit Co. Portland, OR
Carole Coburn, AgroFresh, Grand Rapids, MI
Matt Dykstra, Riverridge Produce Marketing, Sparta, MI
Kyle Eggers, TreeTop, Selah, WA
Sonia Estrada, Bear Mountain Orchards, Aspers, PA
Jeff Givens, Fruit Marketing Growers Association, Newcomertown, OH
Katie Harmon, Stemilt, Wenatchee, WA
February 8, 2021
Apple sales were up nearly 5 percent year over year from Nov. 7, 2020 to Jan. 23, 2021 while volume stayed relatively flat according to the latest 12 weeks of Nielsen retail scan data. Stemilt’s marketing director, Brianna Shales, and communications manager, Katie Harmon, analyze the most recent data during Fast Facts: The Cast video analysis with the data conveying there is plenty of promotional opportunity retailers can capitalize on in the coming months.
“Apple sales made up 6.1 percent of total produce department sales during the last 12 weeks,” said Shales. “Of that, Honeycrisp, Gala, Granny Smith, Fuji and Red Delicious made up the top five, with Honeycrisp accounting for 29 percent of apple category dollars, but only 21 percent of the pounds, which makes sense for an apple that does and should sell for a premium.”
Apple dollars up, volume down | Produce News theproducenews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from theproducenews.com Daily Mail and Mail on Sunday newspapers.