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Brian Forrest pursues passion for cows, farming
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How the pandemic has transformed B2B marketing forever
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The Drum s senior reporter and media correspondent John McCarthy rounds up the latest media trends and developments. Also available in your inbox every Thursday as The Drum s Future of Media email briefing. Sign up here.
Future of Media: How to sell on social, BBC Three back on TV, beer for data?
This is an extract from The Drum’s Future of Media briefing. You can subscribe to it here if you’d want the full thing in your inbox once a week.
John McCarthy here (Twitter, Linkedin, email). This week, I studied (in too much depth) how social commerce works across most major western social apps, Shawn Lim reported on the OTT boom in APAC, BBC Three made a surprise return to TV, and Kenneth Hein outlined how one brand is offering beer in exchange for data consent (yes, you read that correctly).