13th April 2021
Coca-Cola European Partners (CCEP) has expanded the Capri-Sun portfolio with the launch of a Multivitamin Squash in the wholesale and convenience channels.
As with the rest of the Capri-Sun range, the new squash drink contains no artificial colours or flavours, or added sugar, and is enhanced with B and C vitamins. Capri-Sun Multivitamin Squash comes in Orange and Apple & Blackcurrant variants in recyclable, 1L packs made from recycled plastic.
As part of Capri-Sun’s investment in the brand this year, the new range will benefit from a £3m above the line campaign to raise consumer awareness and help drive sales. A TV advert will see Capri-Sun’s mascot unveil Capri-Sun Multivitamin Squash to viewers from this week and will run across the summer on social media, broadcaster video on demand (BVOD) and VOD.