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Reading the book “One of the chapters talked about the difference between what we do and how we do it,” says the Cleghorn, Iowa, farmer. “For thousands of years, we’ve planted crops that harvest sunlight and use water to make something of value that people want or need.” How farmers do it, though, echoes continuous change. “Sometimes, you have baby-step progress, and then you have leaps,” he says. “There is just some incredible stuff coming, and I think we have proven that we can do more with a less negative environmental footprint.” Meet Carbon Markets Carbon market backers place a new spin on the what we do and how we do it mind-set. It mimics the what-we-do crop production mantra, although carbon is a different crop than conventional ones such as corn, soybeans, and small grains. 

Bowling greenUnited statesCarol dweckTom oswaldAaron sindelarKeith tappMeagan kaiserJim hedgesLab instituteAmazon web servicesPerry agricultural laboratoryCentral valley agEcosystem services market consortiumWall streetCentral valley ag cooperativeUnited soybean board