Malayalam Movies OTT Release Only After 42 Days Theatrical Run: Kerala Film Chamber Feb 10, 2021, 13:46 IST
The Malayalam film industry had adopted a wait-and-watch approach before directly releasing new movies on the OTT (over-the-top) streaming platforms during the pandemic. And since, the lockdown is over now, and the theatres are opening their doors with 100 percent occupancy. There are new issues coming up for the movie producers regarding the OTT platform direct releases.
Now, even though the movies are being theatrically released in theatres after the lockdown people still wary of coming to the theatres despite the government implementing the 100 percent occupancy. Such people prefer an online OTT direct release that can be watched from the comfort of their own homes.
Express News Service
KOCHI: Though cinemas have reopened in the state after the nearly 10-month-long shutdown, it might be a while before theatre owners are able to fully shake off the pandemic blues. This follows the postponement of the release date of some of the keenly anticipated Malayalam movies.
The decision to reschedule the release of movies, including Mammootty-starrer The Priest, was taken by the respective producers. The move was prompted by the spike in Covid-19 cases and the state government’s curbs on screenings. Despite the Centre’s relaxation allowing theatres to function at 100 per cent capacity, considering the spike in Kerala, the state may stick to its decision to allow only 50 per cent of the seating capacity.
Theatres in Kerala set to reopen
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Talks with Chief Minister Pinarayi Vijayan positive, says film body representative.
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Cinemas in Kerala affiliated to the Kerala Film Exhibitors Federation remained closed to press its demands. A poster urging people to support the strike is placed in front of a closed theatre complex in Kochi.
| Photo Credit: Thulasi Kakkat
Talks with Chief Minister Pinarayi Vijayan positive, says film body representative. Film bodies have indicated that Chief Minister Pinarayi Vijayan has taken a favourable stand towards their demands, setting the stage for reopening of the cinema theatres in the State after more than nine months of remaining closed post the COVID-19 outbreak.
Kerala CM to hold talks with film forum reps today
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Organisations seek revival package before reopening cinemas
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Organisations seek revival package before reopening cinemas
Even as uncertainty looms large over the date of reopening of cinema theatres in the State, Chief Minister Pinarayi Vijayan will on Monday hold a meeting with various bodies to iron out the issues. The meeting is happening at a time when Film Exhibitors United Organisation of Kerala (FEUOK) has hardened its stance regarding reopening.
FEUOK president and producer Antony Perumbavoor said on Saturday that the theatres in the State would not be opening only for the screening of the Tamil film