No solution in sight in the battle between producers and theatre owners thehindu.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thehindu.com Daily Mail and Mail on Sunday newspapers.
The Kerala Film Producer’s Association has released a statement that Manjummel Boys will release on Feb 22 as scheduled, and films currently running in theatres won t be affected by the ban.
AMMA puts on hold membership request of Sreenath Bhasi thehindu.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thehindu.com Daily Mail and Mail on Sunday newspapers.
Malayalam Movies OTT Release Only After 42 Days Theatrical Run: Kerala Film Chamber Feb 10, 2021, 13:46 IST
The Malayalam film industry had adopted a wait-and-watch approach before directly releasing new movies on the OTT (over-the-top) streaming platforms during the pandemic. And since, the lockdown is over now, and the theatres are opening their doors with 100 percent occupancy. There are new issues coming up for the movie producers regarding the OTT platform direct releases.
Now, even though the movies are being theatrically released in theatres after the lockdown people still wary of coming to the theatres despite the government implementing the 100 percent occupancy. Such people prefer an online OTT direct release that can be watched from the comfort of their own homes.
Express News Service
KOCHI: Though cinemas have reopened in the state after the nearly 10-month-long shutdown, it might be a while before theatre owners are able to fully shake off the pandemic blues. This follows the postponement of the release date of some of the keenly anticipated Malayalam movies.
The decision to reschedule the release of movies, including Mammootty-starrer The Priest, was taken by the respective producers. The move was prompted by the spike in Covid-19 cases and the state government’s curbs on screenings. Despite the Centre’s relaxation allowing theatres to function at 100 per cent capacity, considering the spike in Kerala, the state may stick to its decision to allow only 50 per cent of the seating capacity.