Feb 26, 2021 10:10am
The Empire State Building will light up again in green, pink, blue and purple to help Rocket Pharma honor Rare Disease Day. (Rocket Pharma)
How does an orphan drug pharma company with offices in the Empire State Building amplify rare disease awareness?
Ask Rocket Pharmaceuticals. The rare disease specialist convinced its famous landmark landlord to turn its outside lights to green, blue, pink and purple for Rare Disease Day.
That was two years ago and the beginning of its “Light Up for Rare” campaign. This year, the top of the Empire State Building will once again be decked out in multicolor stripes, but so will dozens of other famous landmarks in 35 cities around the world.