Univision Lines Up Big Sponsors for Launch of PrendeTV Streaming-Video Hub
Brian Steinberg, provided by
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Six of the nation’s most prominent advertisers have signed on as early supporters of Univision’s new PrendeTV, a vote of confidence in the streaming service as the Spanish-language broadcaster moves forward in early days under new management.
Clorox, Coca-Cola, Dunkin, Johnson & Johnson, Toyota and Walmart will serve as charter advertisers of the new service, Donna Speciale, the executive recently named president of advertising sales and marketing at Univision, tells
Variety in an interview. The company is now being led by Wade Davis, a former Viacom financial executive who helped arrange a purchase of a majority stake in the company by Searchlight Capital Partners, LP and ForgeLight LLC.