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Build organic apples category success
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Experience produces amazing Artisan Organics stone fruit flavors
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Stemilt s juiciest Artisan Organics stone fruit makes grand debut
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February 8, 2021
Apple sales were up nearly 5 percent year over year from Nov. 7, 2020 to Jan. 23, 2021 while volume stayed relatively flat according to the latest 12 weeks of Nielsen retail scan data. Stemilt’s marketing director, Brianna Shales, and communications manager, Katie Harmon, analyze the most recent data during Fast Facts: The Cast video analysis with the data conveying there is plenty of promotional opportunity retailers can capitalize on in the coming months.
“Apple sales made up 6.1 percent of total produce department sales during the last 12 weeks,” said Shales. “Of that, Honeycrisp, Gala, Granny Smith, Fuji and Red Delicious made up the top five, with Honeycrisp accounting for 29 percent of apple category dollars, but only 21 percent of the pounds, which makes sense for an apple that does and should sell for a premium.”