Little Smiles is landing in stores this month
M&S has introduced its first baby care range as part of its push to appeal more to families.
The 19-strong Little Smiles range includes nappies, baby wipes, bubble bath, cotton wool balls and body lotion, and prices are between £1 and £3.
The toiletry lines are cruelty-free, vegan and dermatologically tested, while its nappies are FSC-certified.
Little Smiles has been developed over the past year and is being launched in M&S stores this month. It will be added to Ocado for online shoppers by March.
M&S’s efforts to appeal to those shopping for families have seen it unveil larger pack sizes of food products and bolster the government’s free school meal vouchers from £15 to £20.
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