M&S shoppers praise store for brilliant new baby care essentials range
Families can pick up the new baby essentials including nappies and bubble bath while doing their weekly shop
17:00, 4 FEB 2021
Families can pick up the new baby essentials while doing their weekly shop (Image: Joseph Raynor/ Nottingham Post)
Get the What s On newsletter for the best shopping deals and things to do in 2021Invalid EmailSomething went wrong, please try again later.
Sign up now!
When you subscribe we will use the information you provide to send you these newsletters. Sometimes they’ll include recommendations for other related newsletters or services we offer. OurPrivacy Noticeexplains more about how we use your data, and your rights. You can unsubscribe at any time.
Little Smiles is landing in stores this month
M&S has introduced its first baby care range as part of its push to appeal more to families.
The 19-strong Little Smiles range includes nappies, baby wipes, bubble bath, cotton wool balls and body lotion, and prices are between £1 and £3.
The toiletry lines are cruelty-free, vegan and dermatologically tested, while its nappies are FSC-certified.
Little Smiles has been developed over the past year and is being launched in M&S stores this month. It will be added to Ocado for online shoppers by March.
M&S’s efforts to appeal to those shopping for families have seen it unveil larger pack sizes of food products and bolster the government’s free school meal vouchers from £15 to £20.