Representation matters : Colorado’s first Black female auto dealership owner wants to change the industry
Amanda Gordon, owner of GoJo Auto in Denver, talked about her success and how the automotive industry could help support women and communities of color. Author: Jeremy Moore Updated: 5:46 PM MST March 10, 2021
COLORADO, USA When Amanda Gordon took what she calls a ‘leap of faith’ in 2018, she didn’t initially realize she was making history. Even though the auto industry in the United States dates back some 130 years, a Black woman had never owned an auto dealership in the state of Colorado.
CIADA, the Colorado Independent Auto Dealers Association, issues licenses for auto dealerships in Colorado. Before Gordon, CIADA had never had a licensee who was a Black woman.