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The pandemic made these cereals cool again When the pandemic hit, something astonishing happened in the cereal aisle: It cleared out. The early days of the pandemic led to shortages in packaged goods as people rushed to stock up. But the surge in cereal sales marked a dramatic turnaround: In 2019, cereal sales dropped 0.6%, following a 1.4% drop in 2018, according to Nielsen data. In 2020, sales jumped nearly 9%. Before the pandemic, the products were passed over by many consumers who were looking for fresh ingredients or ate breakfast on the go. But restrictions designed to curb the spread of Covid-19 led more people to eat breakfast at home, and stock up on familiar, shelf-stable products. Suddenly, cereal was cool again.

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