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Godrej Consumer forays into home cleaning products

Godrej Consumer forays into home cleaning products SECTIONS Last Updated: Dec 29, 2020, 04:56 PM IST Share Synopsis The Godrej group firm would provide surface cleaning and disinfecting solution under its newly-launched brand Godrej ProClean, the company said in a statement. Agencies NEW DELHI: FMCG maker Godrej Consumer Products Limited (GCPL) on Tuesday said it has forayed into home cleaning products, a segment which is witnessing fast growth after the pandemic. The Godrej group firm would provide surface cleaning and disinfecting solution under its newly-launched brand Godrej ProClean, the company said in a statement. According to the marketing research firm AC Nielsen, the home cleaning products segment, which includes branded floor, toilet and bathroom cleaners, is estimated to be around Rs 2,600 crore.

FMCG major Godrej Consumer forays into home cleaning products

FMCG maker Godrej Consumer Products Limited (GCPL) on Tuesday said it has forayed into home cleaning products, a segment which is witnessing fast growth after the pandemic. The Godrej group firm would provide surface cleaning and disinfecting solution under its newly-launched brand Godrej ProClean, the company said in a statement. According to the marketing research firm AC Nielsen, the home cleaning products segment, which includes branded floor, toilet and bathroom cleaners, is estimated to be around Rs 2,600 crore. Moreover, due to increased awareness about cleanliness and hygiene, consumers are opting for home cleaning products and their preferences have also shaped the demand for durable, new-age products as against the traditionally used cleaners like phenyl.

Godrej Consumer Products forays into home cleaning products with ProClean

The brand offers three products including toilet cleaner, bathroom cleaner and floor cleaner 29 Dec, 2020 - 02:47 PM IST     |     By indiantelevision.com Team     NEW DELHI: Godrej Consumer Products Limited (GCPL) forayed into the home cleaning products segment by launching Godrej ProClean, a brand that provides surface cleaning and disinfecting solutions. The brand offers three products including ProClean Toilet Cleaner, ProClean Bathroom Cleaner and ProClean Floor Cleaner. ProClean aims to cater to the rising demand for home hygiene products especially in the current context where there is an emphasis on products that offer protection against germs. The brand’s USP is its ‘best quality at the best price’ offering.

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