The brand’s USP is its ‘best quality at best price’ offering.
30 Dec, 2020 - 02:09 PM IST | By indiantelevision.com Team
NEW DELHI: The Covid2019 pandemic has given an unprecedented boost to demand for home cleaning products. Due to concerns about the novel Coronavirus, consumers are increasingly opting for products that will enable them to keep their homes clean and germ-free. In fact, AC Nielsen pegged the market size of home cleaning products (branded floor, toilet and bathroom cleaners segment) at Rs 2,600 crore. In order to capitalise on this growing category, Godrej Consumer Products Ltd (GCPL) has entered the home cleaning products segment by launching Godrej ProClean, a brand that provides surface cleaning and disinfecting solutions.
The brand offers three products including toilet cleaner, bathroom cleaner and floor cleaner
29 Dec, 2020 - 02:47 PM IST | By indiantelevision.com Team
NEW DELHI: Godrej Consumer Products Limited (GCPL) forayed into the home cleaning products segment by launching Godrej ProClean, a brand that provides surface cleaning and disinfecting solutions. The brand offers three products including ProClean Toilet Cleaner, ProClean Bathroom Cleaner and ProClean Floor Cleaner. ProClean aims to cater to the rising demand for home hygiene products especially in the current context where there is an emphasis on products that offer protection against germs. The brand’s USP is its ‘best quality at the best price’ offering.