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Amid rising Covid cases, FMCG cos better prepared for minimal biz disruption

Amid rising Covid cases, FMCG cos better prepared for minimal biz disruption April 07, 2021 Companies are leveraging last year s learnings With soaring Covid-19 cases and resultant lockdowns threatening to disrupt businesses, FMCG companies continue with the strategies that helped them tide through the pandemic last year. These include strengthening of direct-to-consumer channels, building optimal inventory levels, ensuring stocks are near the selling point and increasing the frequency of supplies to distributors and outlets in the impacted markets. The essential nature of FMCG products and the changes put in place over the past year of operating amid the pandemic, would ensure minimal business disruption, FMCG companies told

Godrej Consumer Products expands detergent portfolio with the launch of Godrej Ezee 2-in-1

Godrej Consumer Products expands detergent portfolio with the launch of Godrej Ezee 2-in-1 The launch is supported by a TVC campaign conceptualised by Wunderman Thompson Mumbai. It highlights the dual benefits of detergent and fabric conditioner in a single product Click on the Image to watch the TVC. Godrej Consumer Products Limited (GCPL), a leading emerging markets company, has expanded of its detergent portfolio by launching Godrej Ezee 2-in-1 liquid detergent + fabric conditioner for regular clothes. Fragrance has been a huge gap within the segment of liquid detergent users and consumers have to buy detergent and fabric conditioners separately, leading to them spending more. With Godrej Ezee 2-in-1, the company offers dual benefits of detergent and fabric conditioner in a single product. The new Ezee 2-in-1 liquid detergent + fabric conditioner gives fabrics a deep wash, and new like shine and softness with a refreshing fragrance, all in one step. This effective solution wil

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