Study Points to Continued Growth in Giving in 2021
0622HaynesFundRaising
The number of donors hit a new high in the first quarter of 2021, according to a new analysis from the Fundraising Effectiveness Project, a research effort of the Association of Fundraising Professionals Foundation for Philanthropy and GivingTuesday. Researchers estimated a 10 percent increase in donors during the first three months of 2021 compared with the same time last year. The share of first-time givers increased 3 percent from the same period last year.
Coupled with the increased number of new 2020 donors who made repeat gifts in 2021, all donors continued to give more surpassing 2020’s first-quarter giving by an estimated 6 percent.
ARLINGTON, Va. â Despite the ongoing impact of the COVID-19 pandemic, charitable giving grew by 7.6% during the first nine months of 2020 compared to the same time period in 2019, according to the Fundraising Effectiveness Projectâs 2020 Third Quarter Report, which is administered by the Association of Fundraising Professionals Foundation for Philanthropy in collaboration with GivingTuesday.
The Fundraising Effectiveness Project is the provider of the Growth in Giving Database, the world’s largest publicly available database of actual donations to nonprofits in the U.S. and Canada. The data are released both via quarterly reports and visible in a newly released online dashboard available at http://data.givingtuesday.org/fep-report. This new dashboard of report metrics is a result of ongoing collaboration among FEP partners to empower the sector to track and evaluate growth in giving.