This is the first collaboration between the agency and 99 Group.
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99 Group, which operates several Southeast Asian property portal brands, has appointed Happy Marketer to drive its data-led digital marketing roadmap through Google Analytics 360. The appointment marks the first such collaboration between the property platform and a digital marketing agency.
Happy Marketer, part of dentsu Singapore’s CXM Group, will support 99 Group with the goal of transforming its customer journey, enhancing user experience, and boosting user acquisition on the property search portal.
“We are delighted to be given this opportunity to support 99 Group in building its digital marketing roadmap through a data-led strategy backed with GA360,” said Sanchit Mendiratta, Data Lead, dentsu Singapore.
Property portal 99 Group names dentsu s Happy Marketer as digital partner Details 23 February 2021
Property portal 99 Group has appointed dentsu Singapore’s Happy Marketer, a Merkle company, to drive its data-led digital marketing roadmap through Google Analytics 360 - the first such collaboration between the property platform and a digital marketing agency.
Tapped for its experience with Google Analytics (GA) across industries and geographical markets, Happy Marketer, part of dentsu Singapore’s customer experience management (CXM) Group, will support 99 Group in transforming its customer journey, enhancing user experience, and boosting user acquisition on the property search portal.
Leveraging data from GA, Happy Marketer will partner 99 Group in analysing customer engagement trends on its website and app to build a robust blueprint for a more seamless customer experience. By creating a clear data foundation strategy, 99 Group will