Happy Marketer News Today

Prantik Mazumdar, managing director, CXM Group at Dentsu International, has stepped down after five years in the role.

SPH carries on data transformation strategy with Happy Marketer Details 14 July 2021 SPH has renewed its appointment with dentsu International’s digital marketing agency Happy Marketer, a Merkle Company, to manage its data transformation journey. This makes it the agency’s fourth consecutive year of appointment. As part of the appointment, Happy Marketer will provide support capabilities in the enterprise analytics tool Google Analytics 360 to ensu...

To support the growth and maturity of its CXM service line in APAC, dentsu has appointed Rachit Dayal as chief marketing officer, Merkle APAC.

SG govt readies for WOG media pitch picking consultant to handle review Details 22 April 2021 The Ministry of Communications and Information (MCI) has appointed consultancy R3 to assist with the development, execution, and evaluation of its upcoming whole-of-government (WOG) media buying services contract. This comes after a pitch it called last month. According to GeBiz, the account is valued at SG$85,000.  The WOG media buying services contract is ...

This is the first collaboration between the agency and 99 Group. Image by Pixabay via Pexels 99 Group, which operates several Southeast Asian property portal brands, has appointed Happy Marketer to drive its data-led digital marketing roadmap through Google Analytics 360. The appointment marks the first such collaboration between the property platform and a digital marketing agency. Happy Marketer, part of dentsu Singapore’s CXM Group, will support 99 Group with the goal of transforming its c...

Property portal 99 Group names dentsus Happy Marketer as digital partner Details 23 February 2021 Property portal 99 Group has appointed dentsu Singapore’s Happy Marketer, a Merkle company, to drive its data-led digital marketing roadmap through Google Analytics 360 - the first such collaboration between the property platform and a digital marketing agency. Tapped for its experience with Google Analytics (GA) across industries and geographical market...

Data complexity should not stop marketers from executing holistic and meaningful strategies.