New £1.5m campaign to show benefits of eating meat
16 December 2020 |
The collaborative campaign will be delivered across the pork, beef, lamb and dairy sectors
A new £1.5m campaign will be launched next month to encourage the British public to continue eating meat and dairy as part of a balanced diet.
The Eat Balanced TV advertising campaign, spearheaded by the AHDB, will be a cross-sector campaign by the meat and dairy industries.
The campaign aims to highlight the nutritional benefits of red meat and dairy, whilst showcasing Britain’s high standards in food production and sustainability.
It will highlight how meat and dairy contain essential nutrients not found in plant-based diets, such as vitamin B12.