சந்தைப்படுத்தல் அறிவியல் நிறுவனம் News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Why do people post salacious photos or incendiary comments on social media, when the damage to their relationships, reputation and careers could be permanent? Why do we prefer to hire people who reveal unsavory information about themselves relative to those who simply choose not to disclose? Why are people more likely to disclose the fact that they cheated on their taxes on a website called “How BAD r U?” that clearly offers no privacy protection than on a sober-looking site with privacy safeguards? And why did Target face consumer ire for sending pregnancy-related coupons to a teenage customer it (correctly) inferred to be pregnant? Yet, how come Amazon can make product recommendations conspicuously based on users’ behavior without seemingly provoking privacy backlash? These questions are all manifestations of the privacy paradox: the apparent disconnect between people’s privacy preferences and behavior.

New yorkUnited statesLesliek johnMarvin bower associate professor of business administrationCarnegie mellon universityAssociation for psychological scienceJournal of the american medical associationHarvard business schoolUniversity of waterlooJournal of marketing researchNew york timesProceedings of the national academy sciencesTime magazineProgram for leadership developmentMarketing science instituteMarvin bower associate professor