Construct Digital took home the silver for Excellence in Perfomance Marketing and bronze for Excellence in B2B Marketing for clients NUS at this year’s Marketing Excellence Awards. For its clients, the team was able to successfully get students to choose NUS as their institution of choice for MBAs.
Charanjit Singh, managing partner of Construct Digital share with MARKETING-INTERACTIVE a sneak peek into 2021 plans.
This interview is done as part of MARKETING-INTERACTIVE’s winners and finalists’ interview series for Marketing Excellence Awards 2020. To find out more about the awards, click here.
What are some of the expectations your clients now have for your agency?
Friso Singapore takes a dump on marketing clutter with poop talk Details 22 December 2020
The marketing and advertising industry is getting increasingly cluttered. According to a recent Forrester report, marketing message volume is forecasted to increase by 40% in the B2C sector. With the increased competition for a share of voice, brands have been made to think out of the box and deliver their marketing messages in an engaging manner. FrieslandCampina’s formula milk brand, Friso, has set out to achieve it with an unprecedented move of placing fecal matter right at the heart of its marketing campaign.
Titled “Good poop matters, baby!”, the nationwide campaign aimed to use the topic of faeces (or “poop”) to educate and empower parents to help their children achieve good gut health.
Details 21 December 2020
T2 APL bagged the silver for the Excellence in Sports/esports Marketing at Marketing Excellence Awards 2020 ceremony. The campaign that caught the judges’ attention is its execution of the T2 Diamond 2019, a global Table Tennis tournament.
As a brand, T2 looks to realise the vast potential of the sport Table Tennis. It aims to reshape the image of Table Tennis while upholding the highest standards of global competition. We speak to Belinda Liew, marketing director on the brand’s plans for the future.
This interview is done as part of MARKETING-INTERACTIVE’s winners and finalists’ interview series for Marketing Excellence Awards 2020. To find out more about the awards, click here.
Details 21 December 2020
That Marketing Guy wants to create purpose for its clients by creating value and effecting positive change in their communities. The agency, run by founder Will Lee, walked away with the silver for clients HOOQ in the Excellence in Experimental Marketing category at MARKETING-INTERACTIVE s recent Marketing Excellence Awards 2020.
According to the company, it aims to work with brands to help them find their purpose, to help them evolve into brands that engage instead of transact; has advocates instead of customers; and profit as a byproduct instead of an outcome.
“Good marketing accelerates this vital transformation: We see empathy and authenticity as the building blocks of brands, and these values stem from within the organisation and permeates through the entire business. That, as well as being just the right amount of obsessed with nurturing long-term relationships with the customer,” said the agency.
Details 18 December 2020
With the fashion industry being badly hit due to the pandemic this year, The Front Row set out to bring the fashion world onto a digital stage. Collaborating with AP Media, The Front Row transformed a fashion show into an immersive virtual festival with extended reach.
Besides being the first brand to pull off a virtual fashion festival in Southeast Asia, The Front Row was also awarded the silver award in the category of Excellence in Event Marketing (Virtual) in Marketing Excellence Awards 2020.
Challenge
With COVID-19, the fashion industry had a major decline in sales and consumption, as it is no longer considered as essential in a consumer’s daily life. As such, the fashion industry has been forced to adapt to the changes of the new norm, with festivals and events being cancelled due to the ongoing pandemic.