Boomtown recruits new marketing lead
Lucia Elliott tasked with helping the regional media owner collaborative build connection with national advertisers and marketers
Boomtown has brought on a new marketing lead tasked with driving the regional media owner collaborative’s presence and connection with advertisers.
Lucia Elliott has 20 years’ experience in the industry and has spent the past seven years running her own marketing consultancy, Creighton Ward. Her work has included spearheading the marketing and events program for Sydney Airport’s SYD200 centenary, as well as launching the Enhanced Media Metrics Australia (emma) measurement system for NewsMediaWorks and leading the Commercial (TV) Producers Council, helping it double its membership base in the past year.
Massasso to exit brand chief s role at The a2 Milk Company
The a2 Milk Company confirms departure of chief brand and growth officer and former CMO Susan Massasso
The a2 Milk Company is on the hunt for a new brand leader after confirming its chief growth and brand officer, Susan Massasso, will exit the company in April.
Massasso has spent nearly eight years with a2, initially as chief marketing officer before announcing her plans to step down in 2019. However, following the exit of chief executive, Jayne Hrdlicka, after just one year with a2, Massasso opted to stay on with the ASX-listed business, taking up the position of chief brand and growth officer and gaining consumer insights, global brand management, communication and innovation as part of her remit.