Cmo Role News Today

The eradication of the CMO role at a Fortune 100 company like UPS is arguably the sharpest attack we’ve seen on the marketing function to date.

Issue 2 2022 includes profiles and highlights of our CMO plus stacks more

16 of Australia's top marketing chiefs detail the very wide list of allies helping them drive growth and business impact

Qantas CMO takes top spot among a stunning line-up in this year's list of Australia's most effective and innovative marketing leadership

CMO and our CMO50 judges reflect on this year's submission and what it takes to be an innovative and effective marketing leader in these unprecedented times

Submissions are due in for this year's CMO50 program on Monday 16 August 2021

Australian marketing leaders are now invited to submit for the seventh annual CMO50 list of the most innovative and effective marketing leaders in this country

CMO profile: Marley Spoon’s Kate Whitney on recalibrating her thinking to be the right kind of CMO We deep dive with the mealkit providers marketing chief to understand how shes adjusted to her role to drive brand growth and navigate the COVID crisis Marley Spoon chief growth and marketing officer, Kate Whitney, is the first to admit the past year didn’t go as she expected it to. The experienced agency and client-side marketer, who built an enviable career locally across brands such as O...

Aussie digital marketing vendor hires first local marketing chief Former Webjet marketing manager joins Taguchi as marketing and communications manager Australian marketing automation vendor, Taguchi, has recruited former Webjet marketing manager, Hayley Rathbone, as its new executive-level marketing and communications manager.   Rathbone has spent the majority of her career working in various marketing roles for Australian online flight retailer, Webjet, working her way up to marketing mana...

Former Sweat, Myer, Virgin and Nike brand and marketing leader joins iconic Australian surfing brand as its first chief CX and data officer