Page 2 - Cmo Role News Today

Lollback calls time on GroupM CEO role Former chief marketing officer says he plans to return to his client-side marketing roots to pursue new professional opportunities Mark Lollback Mark Lollback is calling time on his GroupM CEO role at the end of this week after a five-year stint at the helm of the WPP AUNZ media business. Lollback joined GroupM in April 2016 after working as a local and global marketing leader for brands such as McDonalds, Unilever and ANZ Banking Group. His r...

Co-founder, Hardhat Dan Monheit is cofounder of award-winning Hardhat, Australias foremost creative agency built around Behavioural Economics. Dan consults to many of the countrys largest brands, and has been invited to present on the topic at leading global events including SXSW in Austin Texas. His Bad Decisions podcast regularly features in the top podcast charts and draws listeners from over 90 countries. His Behavioural Economics book, “Terrible Advice for Excellent Marketers” ...

RMIT CMO: Marketers now have end-to-end jobs Following the Adobe 2021 Digital Trends report, the marketing leader shares his thoughts on the new CX playbook and the broadened marketing remit Insights and analytics capabilities will be a key focus this year, according to the Adobe Digital Trends 2021 report. While digital disruption hit organisations as the COVID-19 pandemic broke last year, it has had a lasting effect on predictability. This has led to changes in consumer behaviour which have ...

CMO-CIO Executive Connections 2021 A/NZ event returns as in-person + virtual streamed event on 25 March 2021

CMO profile: How JCDecaux is making advertising dynamic by default Chief marketing officer of out-of-home player details latest data-driven creative optimisation and audience management tools Essie Wake ‘Dynamic by default’ is fast becoming the catchcry for JCDecaux’s chief marketing officer, Essie Wake, as the business extends its data-driven offerings and audience-based approach in response to Australia’s fast-changing out-of-home landscape.   The marketing leader recently ...

IAG CMO reflects on toughest parts of the marketing leadership job Brent Smart highlights ongoing commitment to brand building Brent Smart Long-term brand building and distinctiveness are the hardest things for today’s chief marketing officers to accomplish, IAG’s Brent Smart says. Speaking at today’s Future of TV Advertising event in Sydney, the insurance giant’s CMO said his experience as a marketing leader over the last four years has taught him just how hard it is to st...

CMO profile: How Compare Club is zooming into the service comparison market We interview the marketing chief of the recently rebranded Compare Club to understand how this latest comparison digital marketplace is looking to differentiate For experienced digital marketer, Rich McPharlin, his decision to take on the CMO role at comparison service, Compare Club, was motivated by his positive impressions of the company’s culture and growth potential. But it was his recollection of his own exper...

CMO Australia addresses the unique marketing, technology and leadership challenges chief marketers face as they look to align their own practices and insights with those of the business. We deliver this through news on online advertising, digital and social media marketing trends, exclusive chief marketing officers interviews, in-depth research and insights on the future of marketing.

The past 12 months have been a confronting time for marketers, with each week seemingly bringing a new challenge. Some of the more notable impacts have been customer-centric, driven by shifting priorities, new consumption habits and expectation transfer.

Herefords brings on former MLA marketing chief as CEO to spearhead five-year strategic plan Former marketing and insights chief is tasked with building out a strategic marketing and member engagement plan and value proposition Former Meat and Livestock Australia (MLA) marketing chief, Lisa Sharp, has taken the CEO reins at Herefords Australia. Sharp was most recently heading up marketing and insights for the MLA, where she spent five years and was credited as a critical contributor to MLA’...