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CMO Australia addresses the unique marketing, technology and leadership challenges chief marketers face as they look to align their own practices and insights with those of the business. We deliver this through news on online advertising, digital and social media marketing trends, exclusive chief marketing officers interviews, in-depth research and insights on the future of marketing.

ABM has been the buzzword in digital marketing for a while now, but I feel many companies are yet to really harness its power. The most important elements of ABM are to: Identify the right accounts; listen to these tracked accounts; and hyper-personalise your content to these accounts to truly engage them. It’s this third step where most companies struggle.

CMO profile: Playing the long brand game at Monash IVF Monash IVFs marketing chief talks through the new brand positioning and marketing strategy shes employing to drive category leadership and engagement Fiona Allen Keeping one eye firmly fixed on the long game while securing incremental wins – and executive trust – is the best way of describing Monash IV chief marketer, Fiona Allen’s, approach to the fertility service provider’s marketing strategy. Appointed as chief ma...

Vanessa Lyons joins ThinkNewsBrands as general manager

Chief marketing officer for Australian online book retailer shares his partnerships strategy and the key pillars driving success

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After recently departing from Football Australia, the APL now has new hires to lead its commercial activities and its strategy and digital

Massasso to exit brand chiefs role at The a2 Milk Company The a2 Milk Company confirms departure of chief brand and growth officer and former CMO Susan Massasso The a2 Milk Company is on the hunt for a new brand leader after confirming its chief growth and brand officer, Susan Massasso, will exit the company in April. Massasso has spent nearly eight years with a2, initially as chief marketing officer before announcing her plans to step down in 2019. However, following the exit of chi...

Cooney changes channels and shifts from Foxtel to TPG Foxtel marketing, customer and sales leader to join TPGs executive leadership team in March; Foxtel confirms new marketing and customer leadership replacement Foxtel’s chief customer, marketing and sales officer, Kieren Cooney, is returning from pay TV back to his telecommunications roots and joining TPG group as group executive of consumer from March. The role sees Cooney reporting directly to TPG’s CEO, Inaki Berroeta, and joining t...

Hino exec reshuffle sees brand, customer service elevated Commercial vehicle manufacturer promotes brand and customer support leaders to VP roles as part of executive reshuffle aimed at lifting the companys customer game Commercial vehicle manufacturer, Hino Australia, has promoted its brand and marketing leader and elevated customer support as part of an executive reshuffle aimed at improving customer focus across the organisation. The new structure, effective 1 January, sees Hino president...