MII to Deliver Sponsorship Introduction Course with Peter Raymond
April 9, 2021
The Marketing Institute of Ireland (MII) is organising a two-day introduction to sponsorship course for marketers and communications professionals.
The course will be delivered by Peter Raymond, the course director for the European Sponsorship Association’s diploma course and it will take place on April 29
th and 30
th.
The course is designed for non-sponsorship specialists (i.e. those involved in other marketing disciplines) that would like an in-depth introduction into how to harness the value of partnership marketing (especially in the fields of sport and entertainment).
To attend the course click
IAPI Updates List of Accredited Pitch Consultants
March 5, 2021
IAPI has completed its accreditation process for pitch consultants and published details of all successful applicants.
In February this year, IAPI undertook their biennial review of pitch consulting companies and individuals. Consultants were asked to apply for accreditation and provide detailed information on their expertise, processes, evaluation methodology, technology and research tools and confirm their agreement and adherence to the latest IAPI Pitch Guidelines which were published earlier this year and are also supported by the Advertising Association in Ireland (AAI) and The Marketing Institute of Ireland (MII).
Being accredited by IAPI is an important consideration for pitch doctors wanting to provide services in the Irish market according to CEO Charley Stoney. “By working to an agreed set of pitch guidelines, there is clarity around the process and this helps marketers and agencies alike,” she says.
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IAPI accredited consultants include Agency Assessments, Ebiquity Marsh, Fiona Scott and Ignite Digital
In February this year, IAPI undertook its biennial review of pitch consulting companies and individuals. Consultants were asked to apply for accreditation and provide detailed information on their expertise, processes, evaluation methodology, technology and research tools and confirm their agreement and adherence to the latest IAPI Pitch Guidelines. These guidelines were published earlier this year and are also supported by the Advertising Association in Ireland (AAI) and The Marketing Institute of Ireland (MII).
We all know that the success of a great brand depends on a great client/agency partnership. At its best this relationship is an active partnership of collaboration and transparency. But relationships change and clients may require a change for a variety of reasons. Of course, the ultimate objective of the pitching process is
Facebookâs Nicola Mendelsohn Joins Speaker Line-up for DMX Dublin
March 5, 2021
Facebookâs vice president for the EMEA region Nicola Mendelsohn has been added to the list of keynote speakers for the forthcoming DMX Dublin event which is being organised by the Marketing Institute of Ireland, which will take place on March 25
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Mendelsohn has held the role since 2013 and she also  serves on the UK Governmentâs Industrial Strategy Council, The Mayor of Londonâs Business Advisory Board, and in September 2014 she became a non-executive director of Diageo. She and her husband are also co-presidents of the charity Norwood.
Marketingâs Galacticos to Speak at DMX Dublin
February 5, 2021
Pictured: Byron Sharp
Three of the biggest names in global marketing will feature as keynote speakers at the forthcoming DMX Dublin event which will take place on March 25
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Byron Sharp, Mark Ritson and Syl Caller head the line-up of speakers on the day. Sharp, making his first appearance on front of an Irish audience, is a director Ehrenberg-Bass Institute and author of How Bands Grow. Mark Ritson, meanwhile, is a leading international brand consultant, marketing professor and columnist while Syl Saller is a former global CMO for Diageo.
The popular conference, which is organised by the Marketing Institute of Ireland (MII), is now in its 9th year and will take place online.