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Marketing Leadership in a Digital World Using these five strategies will keep your business on a course for success Author: Jun 1, 2021 For marine industry marketers, the pandemic was a game-changer. The lack of in-person events, trade shows and personal communication eliminated many traditional channels from the marketing mix, and the focus quickly shifted to digital solutions. Businesses rapidly accelerated their digital transformation efforts, and digital strategies for sales and marketing initiatives were thrust to the forefront. Regardless of digital maturity level prior to the pandemic, marketers looked to a variety of digital tools (such as paid search, paid social media, email marketing, virtual trade shows and more) to reach customers. This shift underscored the importance and effectiveness of digital channels in reaching consumers.

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