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Clearbanc and Pencil partner to help ecommerce businesses grow using creative AI

Press release content from News Direct Corporation. The AP news staff was not involved in its creation. Clearbanc and Pencil partner to help ecommerce businesses grow using creative AI March 17, 2021 GMT News Direct Creative AI company Pencil has partnered with the world’s largest e-commerce investor Clearbanc to provide their customers with the latest innovation in online video advertising, Machine Generated Creative (MGC). These ads can be created in minutes and consistently double return on ad spend for brands. It is anticipated that companies using the Pencil platform will be able to unlock new audiences on Facebook and Instagram and grow revenue faster.

Aptitude Research Examines Benefits of Programmatic Job Advertising

Press release content from Globe Newswire. The AP news staff was not involved in its creation. Aptitude Research Examines Benefits of Programmatic Job Advertising PandoLogicMarch 17, 2021 GMT NEW YORK and HERZLIYA, Israel, March 17, 2021 (GLOBE NEWSWIRE) PandoLogic, the world’s leading provider of programmatic recruitment advertising, shared findings from recent report conducted by Madeline Laurano, principal analyst at the talent acquisition industry firm Aptitude Research. Laurano presented the primary research, titled “Don’t Get Left Behind: The Programmatic Revolution Starts Now,” at this week’s Spring HR Tech Conference. Frustration abounds with traditional job advertising models, given its expensive, inefficient and, most times, ineffective results. These older approaches assume that already stretched recruiters have the time and skills to negotiate, purchase and monitor job advertising investments across a range of job sites, making it no surprise that the ROI

Restoring consumer confidence: How Accor landed its latest campaign proposition

Restoring consumer confidence: How Accor landed its latest campaign proposition Chief commercial officer talks through the hotel operator s It s all good campaign and the lessons from 2020 that have inspired both the creative and campaign platform being employed The need to instill confidence in customers and reflect the new norms of travel have triggered a fresh campaign strategy from Accor focused on flexibility, cleanliness and membership rewards. The hotel operator this month debuted the new ‘It’s all good’ campaign across Australia and New Zealand, an acknowledgement of the headaches and heartbreak associated with travel over the past year aimed that also aims to give customers peace of mind about domestic travelling in 2021.

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