Restoring consumer confidence: How Accor landed its latest campaign proposition
Chief commercial officer talks through the hotel operator s It s all good campaign and the lessons from 2020 that have inspired both the creative and campaign platform being employed
The need to instill confidence in customers and reflect the new norms of travel have triggered a fresh campaign strategy from Accor focused on flexibility, cleanliness and membership rewards.
The hotel operator this month debuted the new ‘It’s all good’ campaign across Australia and New Zealand, an acknowledgement of the headaches and heartbreak associated with travel over the past year aimed that also aims to give customers peace of mind about domestic travelling in 2021.