Latest Breaking News On - சன்வே குழு - Page 1 : vimarsana.com
Medicated oil brand Siangpure pivots to digital, taps Kingdom Digital for social duties Details 29 July 2021
Thailand wellness company Bertram 1958 is embracing the shift to digital, appointing Kingdom Digital to build its online presence for its medicated oil brand, Siangpure, in Malaysia. According to Bertram’s assistant vice president (marketing), Meena Akrapongpisak, one of the main challenges it faced locally due to the lack of digital presence has been the confusion around counterfeits as its exported products have different packaging.
“Many of our customers are familiar with the iconic amber-red, tall bottle packaging that they have come to know over the years. But our medicated oils and balms come in various sizes, packaging, and types as well – some of which may not be as common to Malaysians. So, there have been instances where existing customers have mistaken those as imitations and doubted the products’ authenticity," Akrapongpisak explained, Hence, the brand hopes to establish an official page for Malaysia, which will serve as the go-to platform for information related to the brand as well as a channel for customers to direct any queries about the products.
MalaysiaThailandMalaysianMalaysiansTeong-huatEdmund-louMeena-akrapongpisakYvonne-leeInstagramFacebookSunway-groupKingdom-digitalPUMA races off with VoxEureka for PR duties in Malaysia Details 21 July 2021
PUMA has appointed VoxEureka to manage PR duties in Malaysia for a year. The agency will manage public and media relations, influencer engagements, and drive key strategies to help the brand stay true to its proposition of "Forever Faster". PUMA Southeast Asia's head of marketing, Eleanor Wang, said the agency’s enthusiasm and understanding of the brand’s mantra of "Forever Faster" were the key elements that set it apart. “VoxEureka demonstrated thorough knowledge on PUMA’s mission to empower the consumers. We look forward to developing greater synergy in this partnership over the next year,” she said.
MalaysiaIndonesiaSingaporeSingaporeanEleanor-wangCrystalbelle-lauPfizerBmwUnileverSunway-groupForever-fasterUltrasupernew-singapore