‘Buy Now, Pay Later’ Platforms Marching on Fashion Magazine Territory
Women s Wear Daily (WWD) 2/11/2021 Samantha Conti
LONDON Are “buy now, pay later” platforms becoming the new fashion and lifestyle glossies?
As magazines seek ways to monetize content online and offline, embark on e-commerce ventures and fight for readers’ eyeballs, buy now, pay later payment platforms such as Klarna, Afterpay, its U.K. sister company Clearpay and QuadPay have been rapidly working their way into the minds and wallets of Millennial and Gen Z shoppers, as well as digitally minded brands and retailers.
More from WWD
These sites offer slick imagery, campaigns and marketing content, hire celebrity ambassadors and actively engage with consumers, giving them the opportunity to curate searches and wish lists, discover new brands, track the trends and spread their payments, interest-free, across weeks or months, or to try items before they buy.
Diane Von Furstenberg was working on her new book, 'Own It: The Secret To Life', when the pandemic began. Suddenly, the fashion designer's words of wisdom and advice, due to be published this March, seemed more urgent.
Harlem’s Fashion Row Sets Agenda for Third Annual Digital Fashion Summit
Women s Wear Daily (WWD) 2/10/2021 Lisa Lockwood
Harlem’s Fashion Row is gearing up for the third edition of its annual Digital Fashion Summit, which will take place Feb. 18.
In honor of Black History Month, the summit’s theme is “Moving Beyond the Black Box, A New Conversation About Race.” More than 50 professionals from across the fashion and retail industry are expected to join in the conversation about race and fashion.
More from WWD
Designer Tom Ford, chairman of the Council of Fashion Designers of America, is scheduled to deliver the keynote address.
Image
Rihanna at a show for the Savage x Fenty collection in 2018.Credit.Nina Westervelt for The New York Times
Is this the end of the celebrity-high-fashion-designer experiment? There is, it turns out, something even Rihanna cannot do: sell high fashion clothes during a pandemic.
LVMH, the French luxury group, announced the Fenty fashion house to great fanfare in 2019. But today, they revealed that, with Rihanna, they had “jointly made the decision to put on hold the ready-to-wear activity, based in Europe, pending better conditions.”
Translated, that means the luxury fashion arm of the Fenty empire (an empire that separately includes the lingerie line Savage x Fenty and Fenty cosmetics and skin care) will no longer produce any collections, even though it is not officially closed, and Rihanna remains a part of LVMH.
The Council of Fashion Designers of America and PVH Corp. have identified six key areas of opportunity-awareness, access, promotion, advocacy, compensation and belonging to.