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The Gaming Industry Generated 2 Million Sponsored Posts From 400,000 Creators This Year, Report Finds As esports continues to explode, drawing ever-larger audiences, brands are increasingly leaning into activations with gaming influencers. But which ones are having the most success when it comes to generating engagement and influence from sponsored content?  Influencer marketing platform CreatorIQ recently released its 2020 Share of Influence (SOI) report for the gaming industry, revealing the year’s biggest global gaming brands. PlayerUnknown’s Battlegrounds (PUBG) was the standout leader with a 13% SOI (more on what that means below) notably higher than the No. 2 brand,  PlayStation, at 7.6%.  CreatorIQ processes tens of millions of creators and billions of posts to generate its SOI reports, which determine the top-performing brands in terms of influencer marketing. The company looks at numerous factors to derive these reports, including the volume of creator act

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