THE ANTHONY JOSHUA GLO STORY: I was hungry for success
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By Princewill Ekwujuru
There are ways campaigns build businesses and engender success through captivating storytelling as today’s consumers are fast-paced, overloaded with information, and short on time.
Customers today quickly go over content, interact with chatbots, and gravitate toward convenience.
Roughly half of the world’s consumers’ are dedicated to content consumption. In this new reality, it is imperative that brands humanize and connect with their audiences in more meaningful and subtle ways.
The one meaningful way is storytelling through commercials as several researches show that messages delivered as stories are more memorable and effective.
By AFP - Agence France Presse January 2, 2021 Print Article
Nicaraguan Felix Alvarado stopped South Africa s DeeJay Kriel to defend his IBF light flyweight title on Saturday Tim Warner Text size
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Nicaragua s Felix Alvarado stopped South Africa s DeeJay Kriel after 99 seconds of the 10th round on Saturday to retain his International Boxing Federation light flyweight title.
Making his US debut in Dallas, Texas, Alvarado improved to 36-2 with his 31st stoppage inside the distance.
Alvarado stretched his win streak to 18 fights since losing to Argentina s Juan Carlos Reveco by decision for a flyweight title in June 2014.
Kriel, a former IBF strawweight world champion, fell to 16-2 with one drawn. The 25-year-old from Johannesburg was knocked to the canvas in the second and fourth rounds.
TVCs: On Glo’s persistence about the spirit of a true Nigerian TVCs: On Glo’s persistence about the spirit of a true Nigerian
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ROTIMI IGE, in this feature, x-rays telecoms company, Globacom’s television commercials (TVCs) and how they have, over the years, impacted Nigerians all over to rule their world.
Days before Anthony Joshua’s fight with Bulgarian challenger, Kubrat Pulev, Globacom released a television commercial, ‘Heart of a Champion’ with the highly inspirational message, “Champions go the distance and they go further”. The advert featured the Nigerian-born British boxer who is a Glo brand ambassador. “I was born hungry for success, it’s the Nigerian way’, Joshua said in the clip. When Joshua knocked out Pulev in the ninth round of the fight held at SSE Arena in London, he received accolades from all over the world.
Anthony Joshua’s ‘pure focus’ on Tyson Fury for undisputed heavyweight crown
Londoner says he is ‘serious’ about facing rival as talks begin
Anthony Joshua was back at his former amateur boxing club in Finchley this week
Credit: MARK ROBINSON
Anthony Joshua gave the clearest indication yet on Tuesday that he was ready to fight Tyson Fury for the undisputed world heavyweight title next year.
He said Fury was his “pure focus”, conversations were happening to make the fight and that substantial offers would be made.
Joshua spoke publicly for the first time since retaining his International Boxing Federation, World Boxing Association and World Boxing Organisation belts against Bulgarian Kubrat Pulev earlier this month.
Kenya: Weekend to Forget for Kenyan Boxers As Okolla, Okoth Hit the Canvas allafrica.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from allafrica.com Daily Mail and Mail on Sunday newspapers.