James Kon
Twenty-seven children battling cancer recently left heartfelt and positive messages on a Tree of Life to commemorate this year’s International Childhood Cancer Day.
The children under Children’s Cancer Foundation (YASKA) jotted down their messages on handprint-shaped papers and placed them on a decorated tree in line with this year’s International Childhood Cancer Day theme – ‘Better Survival is achievable #throughourhands’.
The global campaign aims to raise awareness that childhood cancer is curable.
Each country creates a Tree of Life that carries messages from cancer patients and survivors to portray their hopes for survival through 10 key elements: responsive government policy; timely and accurate diagnosis; effective treatment; multidisciplinary team; palliative and supportive care; quality workforce; available and affordable essential medicines; cancer registry; and rehabilitation and reintegration programmes.
Saudi-based nonprofit Sanad Children’s Cancer Support Association has partnered with La Vache qui rit or The Laughing Cow, a brand of processed cheese, which is celebrating its 100th anniversary, to bring laughter to those who need it the most.
The nonprofit association provides services to children with tumors across the Kingdom, supports children’s centers with the medical equipment they need, and provides social, residential, educational and recreational services for patients and their families citizens and residents in need. In addition, the center also focuses on funding research and studies in the field of childhood cancer.
Running for one month starting Feb. 15, La Vache qui rit has introduced a dedicated web-application where consumers can register and “laugh to donate.” Showcasing the uniqueness and power of each person’s laughter, the initiative will turn every laugh recorded into a monetary donation toward the Sanad Children’s Cancer Support Association.
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PZ Cussons Ghana, one of Ghana’s leading producers of personal and homecare goods, on Monday 15th February 2021 donated a sum of GHC 250,000.00 to the Childhood Cancer Unit of the Korle Bu Teaching Hospital. The donation culminates in the first phase of the Camel “Because We Care” campaign which was launched in November 2020.
This was a Corporate Social Responsibility campaign aimed at creating awareness on Childhood Cancer and providing financial support for diagnosis, treatment and refurbishment of the Childhood Oncology Unit at the Korle-Bu Teaching Hospital.
The campaign led by the Camel brand, run from November 2020 to January 2021. During this period, PZ Cussons Ghana made a commitment to donate GHC 0.20 off every bottle of Camel Antiseptic Liquid purchased by consumers to support Childhood Cancer in Ghana. PZ Cussons also committed an equal amount of funds to raise awareness especially on the early warning signs of childhood cancer.