Dive Brief:
Frozen food sales gained 17.4% between November 2020 and the same month a year earlier, according to data from IRI and the International Dairy Deli Bakery Association (IDDBA) reported on by Winsight Grocery Business. The growth outpaced category sales for all food items, which cumulatively rose 9.3% during the same time period. The largest gains came from frozen processed poultry, seafood, snacks and beverages, where dollar sales all grew more than 27%.
Although frozen dollar sales jumped significantly, they were far greater than the actual increase in volume sales, the grocery publication said. This reflects both inflation and retailers pricing strategy for popular products.