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Why Facebook and Apple are fighting over your iPhone Mike Snider, USA TODAY
Your iPhone will soon be a battlefield in the clash between Apple and Facebook.
When Apple updates iOS14, its iPhone and iPad operating system, in the next few weeks, you and up to about 1 billion or so of its users will face a decision: Do you want apps like Facebook to keep collecting data to offer personalized ads across other sites and apps?
iPhone users currently can go into settings to prevent cross-site tracking. But Apple is adding this App Tracking Transparency feature to give consumers more control over how their data is handled.
USA TODAY
Facebook will issue a prompt to users of its app on iPhones and iPads to ask whether they will allow the social network to track their activity.
The prompt says users who allow this will receive more personalized ads and support businesses that rely on ads to reach customers. Agreeing to these prompts doesn’t result in Facebook collecting new types of data, reads an update from Dan Levy, vice president of ads and business products at Facebook. It just means that we can continue to give people better experiences.
Apple said it plans to launch its own privacy control called App Tracking Transparency this spring aimed at preventing apps from secretly tracking users.
Apple s War With Facebook Continues as New Privacy Controls Will Stop Apps From Illicitly Tracking Our Movements
Apple issued an 11-page report on Thursday titled A Day in the Life of Your Data, and announced plans to roll out a new layer of privacy control this spring that will prevent iPhone apps from tracking our movements without our knowledge. Apple is taking the next step to protect users’ privacy within the app ecosystem, the company says in the report. As a complex and growing set of entities access, track, and monetize personal consumer data, Apple is introducing two new features aimed at providing users with increased transparency, visibility, and choice so that they can make informed choices and exert greater control over their privacy.