Avallen secures distribution in France 10th May, 2021 by Melita Kiely
Sustainable Calvados brand Avallen has agreed distribution in its native market, France.
Avallen Calvados will now be available in its home market of France
Healthy-Hospo founder Tim Etherington-Judge, and wine and spirits specialist Stephanie Jordan founded Avallen in 2019.
Produced in Normandy, the apple brandy is made by distilling cider and maturing the neutral apple spirit in French oak casks for at least two years.
Paris-based L’explorateur du Goût will handle distribution of Avallen in France.
Jordan said: “France has been leading the way in sustainability, with nearly 20% of French citizens choosing five out of 10 products purchased based on them having at least one eco-responsible feature, and a further 20% not renouncing purchasing products that they use to buy because they think they are not sustainable enough.