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By Emmanuel Addeh Heads of Advertising Sectoral Groups (HASG), an umbrella body comprising advertising, media, marketing activation and out-of-home media agencies as well as broadcasting company groups, yesterday called for more consultations on the planned imposition of an N100,000 fine on adverts played on foreign media channels. The Minister of Information and Culture, Alhaji Lai Mohammed, had stated that there would henceforth be a fine for advertisements broadcast on foreign-owned channels and production of content abroad by advertisers, insisting that brands that run adverts during foreign matches must compulsorily advertise during Nigerian premiership games. He further stated that brands that produce their advertising materials abroad will pay a fine of N100, 000 each time such adverts are run, adding that advertising materials promoting Nigerian brands must be directed and authored by Nigerians inside the country.

Alhaji lai mohammedEmmanuel ajufoSaam ibrahimFemi adelusiBunmi adenibaEmmanuel addehSteve babaekoNational assemblyMedia independents association of nigeriaOutdoor advertising association of nigeriaBroadcasting organisation of nigeriaAdvertising practitioners council of nigeriaExperiential marketers association of nigeriaAdvertisers association of nigeriaAdvertising association of nigeriaAdvertising sectoral groups