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Exploring The Gap Between Customer Focus And Customer Impact
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Closing The Digital Transformation ROI Gap How To Overcome The #1 Issue That Hinders Success
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Cashing In On The Opportunity Of Outcomes
By Sarah Nicastro
Sometimes it feels like the majority of content I’m creating is around the move to delivering outcomes. But, guess what? That’s because it is THE single biggest trend – in the form of a truly monumental opportunity – that our audience needs to better grasp, understand, and navigate. In a recent report published by Boston Consulting Group (BCG), the firm summarizes the importance of this topic quite nicely by saying, “As the focus of creating and capturing value shifts from one-time sales to long-term partnerships, it is driving higher customer retention as well as rapid account expansion. No wonder many CEOs are convinced that deploying outcome-based business models (OBMs, for short) is the best way to win the future.”
Mastering The Moment Of Service: Art Or Science?
By Sarah Nicastro, Field Service Evangelist, Future of Field Service
In today’s customer-centric culture, the moment of service means more than ever. The moment of service is a moment of engagement, a moment of opportunity, moment of innovation, a moment of potential growth. There’s a whole lot riding on your ability to execute on those moments if you realize service for the powerful potential it holds.
For most businesses, mastering the moment of service has become a major priority. This mastery requires the business to navigate and streamline immense complexity to deliver what the customer wants in the moment it matters – a seamless and positive experience. So, is this mastery an art or a science? I’d argue it’s the perfect blend of both.
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